Company

About Us

Rias LED Lights

LED is the future of lighting. It has the potential to transform the illumination landscape with reduced energy consumption, less greenhouse gases emission, saving you tons of money and making your space more stylish and serene.

This vision breathed life into the idea of establishing Rias LED in 2016 by Dheeraj Singla and Ritesh Singla. Our headquarter is located in New Delhi but our products are available pan India, particularly in the Northern areas. Our idea is to design luminaries as lifestyle products to align with the aesthetic sense of our customers and illuminate their spaces like no other.

Our Mission

Our mission is to make RIAS LED the most reliable and respectable illumination company. We aim to create luminary products that are aesthetic, innovative and of excellent quality.

Our Vision

Our Vision is to revolutionise your households with state of the art lighting systems that are one step beyond the ordinary. We envision illuminating your spaces more efficiently, economically and aesthetically.

Our Ethics

Our work ethic is to become a stepping stone towards a brighter future. Driving away the darkness and emitting brightness in the heart and lives of millions are our core values.

Why Choose Us?

High-tech and varied LED lights are offered by RIAS. We offer our clients a selection of residential lighting options that combine cutting-edge technology with traditional luminescence. Our indoor and outdoor lighting solutions' beautiful designs provide your home's interior decor a more premium feel. At RIAS, we strive to create luminaries as lifestyle items that appeal to the sense of style of the user and provide their environments with an unmatched radiance.

Our LED products are exceptionally high-quality, shockproof, and equipped to tolerate voltage fluctuations during severe weather.

Although we are a young company, we are the forerunners of the most cutting-edge technology in the market, and our products are regularly seen in both indoor and outdoor settings, in a variety of industries.

Our Process

Our product development cycle takes 60-90 days from ideation to launch, to ensure that your customer experience is unique and unmatched. A simple 3 step cycle: Input - Development - Refine & Launch

We identify your needs as a customer via channel and product review insights.

We engineer a functional design that fits your needs, by optimising across the
value chain, from product specifications, design, supply chain to packaging.

We test the value proposition by conducting a test launch of the newly designed product and refine the design and positioning based on the feedback collected.

We combine these insights with a market attractiveness check that involves studying the category size, competition mapping, etc.

We then conduct a pre-launch quality testing to bring to you a product that greatly benefits you.

Once we are satisfied with the results, the product is launched for you to buy, order and use. We continuously collect and analyse the feedback, improving every product to better serve you.